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Pfizer Fires at Unauthorized Viagra PR Missile in Court

Posted on October 08, 2008

We re sorry to say we missed the one-float parade that consisted of an unauthorized Viva Viagra missile making the rounds in Manhattan last month. We really should step away from the computer more often.The stunt, staged by an outfit called Jet Angel, tested the marketing maxim that there is no such thing as bad publicity. Pfizer, not amused, went to court to prevent a repeat performance. Our friends at WSJ s Law Blog reported that Pfizer s outside trademark attorneys appeared in federal court in New York yesterday to argue for a preliminary injunction in the drugmaker s battle against...

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