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Pfizer to Bring Back Chantix Ads

Posted on September 12, 2008

A tortoise hawking Pfizer s smoking-cessation drug Chantix will show up on TV screens Sunday, Forbes reports. Recently, Pfizer s been running ads about quitting smoking that don t mention Chantix. But they do direct viewers to an unbranded Web site that has lots of pathways to the Chantix site. Pfizer hasn t run any ads that mention the drug by name since January, when concerns rose over the drug s psychiatric side effects. By keeping the Chantix name out of the ads, Pfizer has also avoided having to discuss the downsides of the medicine.The ads set to start airing this weekend are 9...

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