Gary Schwitzer, University of Minnesota School of Journalism & Mass Communication

Visit Schwitzer health news blog

Should Pharma PR Pros Write the Government s Advice to Consumers?

Posted on September 16, 2008

The FDA has launched a new website, Be Smart About Prescription Drug Advertising: A Guide for Consumers. But Merrill Goozner and the Integrity In Science Watch project of the Center for Science in the Public Interest distributed a news release with their concerns. Excerpts:: Drug ads can be confusing and often deceptive, so it makes sense that the Food and Drug Administration would develop a web site aimed at helping consumers separate fact from fiction. But to develop such a site the FDA turned to a nonprofit front group erected by Shaw Science Partners, a public relations firm that sp...

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