Gary Schwitzer, University of Minnesota School of Journalism & Mass Communication

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Questions about Stand Up to Cancer

Posted on September 05, 2008

So - according to promoters - In an unprecedented television event, NBC, ABC, and CBS will simultaneously devote 1 hour of commercial-free prime time to raise funds for the fight against cancer. It's hard to get sufficient details from a poorly-organized and sometimes poorly-functioning website for the project. (Many links didn't work when I tried.) But among the questions one might ask would be: 1. How much do they expect to raise and how much difference can it make when the National Cancer Institute budget is already more than $5 billion? 2. What does it mean that drug companies Amgen a...

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