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I Just Did It: Nike Women's Media Summit

Posted on October 10, 2008

Did you know that 18 months of research goes into each pair of athletic shoes with a swoosh? I had no idea about the science behind sneakers until I visited Nike Corporate HQ in Beaverton, OR, just outside of Portland. Nike hosted a Women's Media Summit event to introduce its new cutting-edge (and when I say cutting, I literally mean cutting like what one does on the basketball court to quickly change directions) shoe, the Sister One.This event, where Nike treated a bunch of fitness and design writers to a two-day seminar (workouts included), will be the closest I get to feeling like a Nike...

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athlete , athletes , athletic , basketball , fitness , olympic