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The Power of Marketing Drugs for Kids

Posted on July 27, 2008

...it's especially evident in our new, burgeoning pharmaceutical market, our children:Madeira Therapeutics, based in Leawood, Kan., is formulating a liquid statin for children that will be sold in either grape, cherry or bubblegum flavor, according to the company s chief executive, Peter R. Joiner. Madeira became interested in the drug to treat children with a genetic cholesterol condition, familial hypercholesterolemia, which strikes 1 in 500 children regardless of their diet. The recent American Academy of Pediatrics statement adds to the potential market, according to Mr. Joiner.This need...

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acid reflux , childhood , children , cholesterol , diabetes , diet , fats , high blood pressure , kids , obesity , pediatrics , type 2 diabetes